CRO teardownApril 2026 · San Antonio

Extra Space StorageCRO Teardown

A page-by-page breakdown of the facility page, reservation path, and six-step online rental flow. See what the national operator makes easy, where friction accumulates, and what to apply to your own funnel.

19evidence screens

3funnel chapters

22operator actions

Observed interface evidence

Specific operator actions

Point-in-time caveats

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Facility page, Reserve, and Rent Now analysis
19 source screenshots with CRO annotations
Steal, rebuild, and operational-audit action lists

Inside the dossier

Follow the decision, not just the pages.

The teaser shows two evidence points. Unlocking reveals the remaining 17 screenshots, all three chapters, source caveats, and the operator action plan.

Extra Space Storage unit listings with crossed-out in-store prices, web rates, and selective urgency badges

Figure 1 · What works

Anchored pricing and selective urgency

Extra Space Storage Select modal comparing Rent Now and Reserve with Rent Now preselected

Figure 9 · What works

Extra Space StorageCRO Teardown

Unlock the 19-screen teardown

Follow the decision, not just the pages.

Anchored pricing and selective urgency

The modal frames the higher-value path without hiding Reserve