StorIQ

SELF-STORAGE MARKETING INTELLIGENCE

More move-ins start with better marketing decisions.

Find what’s holding your facility back, connect marketing to real move-ins, and focus your next investment where it can make the biggest difference.

Book a Strategy Call 30 minutes · No obligation

Understand your true cost per move-in

Online-only reporting can miss tenants who call. Connect supported customer paths to FMS-confirmed outcomes.

Find your biggest growth opportunity

Explore whether visibility, advertising, lead conversion, or another stage deserves attention first.

See how improvement happens

Attribution, intelligence, and specialized tools help turn a better decision into practical work.

Built specifically for self-storage FMS-verified attribution SEO + PPC + local search
REAL STORIQ RESULTS

Better marketing decisions.
Measurable business growth.

See how coordinated marketing and operational improvements helped operators fill units and grow revenue.

ESTABLISHED PORTFOLIO

Portfolio revenue growth

+$77K/moMonthly revenue gain

Monthly revenue grew from $240K to $317K over 14 months.

Monthly portfolio revenue

$0K$175K$350KJul: $239KJulAug: $240KSep: $248KOct: $233KOctNov: $240KDec: $255KJan: $272KJanFeb: $266KMar: $267KApr: $280KAprMay: $288KJun: $287KJul: $297KJulAug: $317KAug$317K
Explore the case study
THE CHALLENGE

Where they started

The operator sought stronger portfolio-level revenue and business performance, not simply additional clicks or leads.

THE WORK

What changed

  • Launched LSAs and rebuilt Google Search Ads with unit-type campaigns and negative keywords.
  • Connected offline FMS-verified move-ins to Google, rebuilt GBPs, and added SEO pages.
  • Improved autopay, reduced delinquencies, fixed rental checkout, and tightened revenue management.
THE RESULT

What improved

The portfolio added $77K in monthly revenue over 14 months, growing from $240K to $317K.

What this means for your facility

Evaluate marketing alongside inventory, conversion, retention, and financial outcomes. Revenue and NOI are not interchangeable.

The revenue chart starts at $239K. The $77K gain compares the $240K starting baseline with $317K.

NEW FACILITY

New-build lease-up

91.2%Occupancy within the first year

A new-build facility reached 91.2% occupancy within its first year.

Monthly occupancy during lease-up

0%50%100%Mar: 14.1%MarApr: 18.1%May: 27%Jun: 35.2%JunJul: 46.4%Aug: 52.2%Sep: 59.2%SepOct: 66.7%Nov: 79.4%Dec: 83.7%DecJan: 91.2%Jan91.2%
Explore the case study
THE CHALLENGE

Where they started

A new facility opened in January 2024 with zero occupancy, no established online presence, and recognized local competitors.

THE WORK

What changed

  • Optimized GBP, high-intent on-page SEO, new pages, and link building.
  • Focused Google Ads on productive keywords within a five-mile radius.
  • Added call tracking, removed checkout UX barriers, and used quarterly promotions.
THE RESULT

What improved

The facility reached 91.2% occupancy 12 months after opening, with a positive net move-in trend through Q4.

What this means for your facility

During lease-up, capturing qualified demand and converting it into occupied units matters. As stabilization approaches, priorities can shift toward achieved rates and retention.

SMALL MARKET

Small-market turnaround

+160%Q3 to following Q1 chart growth

The quarterly chart increased from 10 in Q3 to 26 in the following Q1.

Published quarterly net move-in chart

01530Q2: 9Q2Q3: 10Q3Q4: 18Q4Following Q1: 26Next Q126
Explore the case study
THE CHALLENGE

Where they started

A newly built facility was losing more than $4,000 monthly, with limited local search demand and a weak rental process.

THE WORK

What changed

  • Improved GBP, on-page SEO, citations, and backlinks.
  • Created RV, boat, and nearby-city pages and used high-intent Google Ads.
  • Streamlined rental forms and strengthened authentic social proof.
THE RESULT

What improved

The quarterly chart rose from 10 in Q3 to 26 in the following Q1, alongside stronger traffic and progress toward lease-up.

What this means for your facility

Consistent acquisition and conversion work can be important in a small market. Keep net move-ins distinct from gross acquisition volume.

The chart is labeled net move-ins. The case narrative uses a separate comparison: gross move-ins grew from 10 to 18 and net move-ins from 5 to 13. These comparisons are kept separate.

THE STORIQ SYSTEM

Know what works.
Improve what matters.

01

Measure real move-ins

Online rentalsTracked calls↓FMS-confirmed move-ins

Connect supported customer paths to confirmed tenants and understand your true acquisition cost.

02

Find the growth constraint

Visibility · Ads · Conversion Focus on the biggest opportunity

Use marketing, competitive and facility data to identify what deserves attention first.

03

Improve and measure

Prioritize→Improve→Measure

Put the priority into practice with Google Ads, GBP and off-page SEO tools, then track the result.

See how this applies to your facility
YOUR STRATEGY CALL

30 minutes. A live review.
Clear next steps.

A focused conversation about your facilities, not a generic checklist of marketing tactics.

  1. 0–10 min

    Understand your facilities

    Choose the right objective: move-ins, occupancy, revenue or NOI. Bring your latest available data and questions.

  2. 10–20 min

    Review growth opportunities

    Review the customer journey, from demand and visibility to conversion, follow-up and verified move-ins. Identify the likely constraint.

  3. 20–30 min

    Discuss next steps

    Walk through relevant tools and initial priorities. Deeper work may require additional data and access.

Book your 30-minute Strategy Call
IN THEIR WORDS

What operators are saying.

“Our move in's have performed very well. We will do 2x the Net Move In's as last month. Great stuff.”
Steve Mackey
Steve MackeyMack Industrial / StorQuest
“Working with StorIQ has been a game changer for us. Their expertise in marketing and generating move-ins helped us increase our occupancy in just a few months. They truly feel like partners invested in our success.”
Kevin Bell
Kevin BellStorage Hutch
“Since my call with John 2 days ago, my position on Google has gone from 47 to 8!! Thanks John!! You're the man.”
Brandon Klekamp
Brandon KlekampStorage Units Near Me LLC
BEFORE YOU BOOK

A few useful answers.

FROM THE DATA TO YOUR FACILITY

Find your facility’s
next growth opportunity.

Review your marketing, discuss your business goals, and explore the most useful next step.

Book your free Growth Strategy Call30 minutes · Personalized discussion · No obligation